Tax compliance shouldn't require a dedicated person to manage it. Measure's certified integration with Avalara AvaTax automatically calculates the right sales tax on every invoice, across every jurisdiction, so your billing stays accurate and your team stays focused on the work that actually matters.

What does it do?

Measure connects directly to Avalara AvaTax to handle transaction tax calculations in real time. When an invoice is generated in Measure, Avalara automatically determines the correct tax rates based on your customer's location, your product tax codes, and current rules across more than 12,000 US taxing jurisdictions and 200+ countries.

The result: every invoice goes out with accurate sales tax applied, without anyone having to look up a rate, update a table, or wonder if last month's calculation still holds. When tax rules change, Avalara updates automatically. Measure just uses the current number.

This is a certified Avalara integration, which means it's been reviewed and validated against Avalara's standards for calculation accuracy and reliability. Not a workaround. Not a third-party connector. A direct, maintained partnership.

Who is it for?

This integration is built for finance and RevOps teams at B2B SaaS companies who are selling across multiple states or countries and need to know their invoices are tax-compliant without building a compliance practice in-house.

If you're currently calculating tax manually, relying on a spreadsheet, or just not charging tax and hoping for the best, this is the upgrade that removes the risk without adding complexity.

It's particularly useful if you're growing into new markets. As your customer base expands across jurisdictions, the tax surface area grows fast. The Avalara integration scales with you, so you don't have to revisit your tax setup every time you close a deal in a new state.

How it works

Setup starts by connecting your Avalara account to Measure and mapping your products to the appropriate AvaTax tax codes. This tells Avalara what kind of product you're selling, so it can apply the right tax treatment in each jurisdiction.

From there, the integration runs automatically. When Measure generates an invoice, it sends the transaction details to Avalara in real time. Avalara returns the correct tax amount based on your customer's location and your product mapping. That amount is applied to the invoice before it goes out.

You can update your product mappings and API settings at any time through Measure as your catalog evolves or your tax situation changes. No developer required.

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FAQ
Do I need an existing Avalara account to use this integration?

Yes. You'll need an active Avalara AvaTax account. If you don't have one, Avalara offers a free trial, and our team can walk you through the setup during onboarding.

Which Avalara products does this integration support?

The integration is built on Avalara AvaTax, their core transaction tax calculation product. If you use other Avalara products for filing or returns management, those operate separately through your Avalara account and aren't affected by the Measure integration.

What happens if I sell into a new state or country?

Nothing changes on your end. Avalara's tax content database covers 12,000+ US jurisdictions and 200+ countries and updates automatically. When you generate an invoice for a customer in a new location, Avalara applies the current rate for that jurisdiction.

Can I control which products are taxed and how?

Yes. Product tax mapping lets you assign specific AvaTax tax codes to each product in Measure. This ensures the right tax treatment is applied per product type, which matters when you have a mix of taxable and exempt items in your catalog.