Give every company revenue infrastructure that works.
We're built differently to make that possible.
Our Origins
Aswin was employee number one at Rippling. He helped build a lot of the early infrastructure, including billing, that still runs today. The thing about building at that stage is you see exactly what matters and what doesn't. What scales and what breaks.
Ruchi led engineering teams at Dropbox, shipping products used by hundreds of millions of people. Aravind built core systems at Airbnb and LinkedIn. Between them, they've seen revenue infrastructure at every stage, from first invoice to IPO.
A few years later, talking to founders at smaller companies, Aswin kept hearing the same story. Revenue operations held together by spreadsheets. Finance teams spending hours on things that should take minutes. Tools that didn't talk to each other.
They'd all figure it out eventually. But eventually is expensive.
Measure is the infrastructure they wished existed for every company. And because they're family, they're building it together.
Self-funded by choice.
We could have raised. We just didn't want to. When you take funding, you optimize for growth. When you don't, you optimize for customers.
No investors means no pressure to charge more than we should, ship before it's ready, or grow faster than the product can support. We get to focus on what actually matters:
A great product, at a fair price, from a good company.
If it can't handle everything, it can't handle anything.
The moment you have to bill outside the platform, export to a spreadsheet, or bolt on another tool, the whole promise breaks.We build wide before we build deep. Every edge case matters. Every billing scenario runs through the same system. And you can see exactly how it works. No black box. No AI making decisions you can't audit.
You grow first. Then your pricing does.
Our pricing grows with you, but only after you've grown. You pay based on where you are today. When your revenue increases, your pricing catches up six months later. We call it the Ramp Plan.It's not a model that survives a pitch deck. It requires a long view and perpetually earning your business. It works because we're not optimizing for the next raise.
We're building for the long term.
That means we'll be around in three years. It means thinking about what happens when you're ten times your current size. It means building software you won't have to rip out later.It also means we have to keep earning your business. There's no growth-at-all-costs pressure to paper over a bad product with aggressive sales. If Measure doesn't work for you, we don't work.
Work with us.
We're a small team. Everyone touches the product. If something's broken, you fix it. If something's missing, you build it.
We're not for everyone. But if you want to work on hard problems with people who care about getting it right, we're hiring.
Let us show you how we Measure up.
We'd love the opportunity to show you exactly why Measure can help your business grow & thrive.