Attio is where your relationships live. Measure is where your billing runs. This integration connects them so proposals generate automatically from pipeline activity, contracts sync back to your CRM, and deal stages update based on what's actually happening with signatures and payments.
What does it do?
Measure's Attio integration lets you create contracts directly from Attio contacts. Customer data auto-populates contract templates, so reps aren't retyping company names and addresses. When an opportunity reaches a specific pipeline stage, Measure can automatically generate a personalized proposal without anyone clicking a button.
For high-value deals, approval workflows route contracts through finance or legal review before they go out. Once a contract is signed, Attio deal stages update automatically based on signature status — no manual stage dragging required.
Bidirectional action and field mapping gives you full control over what syncs between systems and which direction data flows.
Who is it for?
Sales and RevOps teams using Attio who want their CRM pipeline to directly drive billing actions. Particularly useful for teams that need deal governance with built-in approval workflows, or anyone tired of manually updating deal stages after contracts are signed.
How it works
Connect your Attio account in Measure's integrations settings. Configure action mapping to define triggers between Attio and Measure — like generating proposals when deals hit a certain stage. Set up field mapping to sync customer and contract data. From there, contracts created in Measure appear in Attio, and signature events automatically move deals through your pipeline.
Yes. When an opportunity reaches a configured pipeline stage, Measure automatically generates a personalized proposal using customer data from Attio. No manual contract creation needed.
For deals above a certain value or meeting specific criteria, Measure routes the contract through an approval workflow before sending. Finance, legal, or leadership can review and approve before the proposal goes to the customer.
Yes. When a contract is sent, signed, or fully executed in Measure, the corresponding Attio deal stage updates automatically. No manual pipeline management for post-proposal stages.
You decide. Field mapping lets you configure which system is authoritative for each data point. Customer data can flow from Attio to Measure, from Measure to Attio, or be managed independently in each.
