CommonRoom was managing hundreds of subscriptions in a spreadsheet. Invoices went out through QuickBooks. Payments got collected manually. It worked until it didn't.

They were missing invoices. Losing track of which customers were on which plans. But the bigger problem was invisible: they had no idea what they were leaving on the table with usage-based features.

When they finally ran the numbers, the pattern was familiar. Customers had been consuming AI features, IP enrichments, and other usage-based products for months without getting billed for overages. The team had left significant ARR uncollected simply because they had no infrastructure to track it. It's not an uncommon story, companies running usage-based pricing on spreadsheets almost always discover the same gap when they finally measure it.

What they evaluated

CommonRoom looked at the standard approach: Salesbrix for CPQ plus Metronome for usage-based billing. Two separate systems to manage contracts and usage. They also considered PandaDoc for contracts only, then handling billing through Stripe with custom code.

They eliminated Sequence quickly. What CommonRoom needed was different: robust usage-based billing APIs, contract workflows integrated with Salesforce for their sales-led motion, flexibility to build self-serve checkout later, and entitlement management across their Starter, Team, and Enterprise plans.

What Measure gave them

One platform instead of stitching together Salesbrix + Metronome or PandaDoc + Stripe + custom code.

Usage tracking for multiple products: add-on seat packages, AI features like Roomi AI, IP enrichments, Spark notifications. Each product had its own usage model. Measure tracked all of them through one API.

Entitlement management so engineering could programmatically enforce plan limits. Starter gets two seats, Team gets five, different feature access at each tier. All managed consistently instead of scattered across systems.

Deep Salesforce integration. Sales closes a deal, creates the subscription directly in Salesforce with one click. Entitlements and metadata map automatically into Measure. No manual setup, no data entry.

QuickBooks automation. Invoices, payments, and customers sync automatically. Finance stopped doing manual reconciliation.

What changed

CommonRoom deployed Measure and immediately started managing 400+ subscriptions with proper entitlements and usage tracking. They've processed millions in revenue over the first quarter.

The overage problem that had been invisible in spreadsheets? Now they get Slack notifications when customers hit thresholds. Webhooks trigger in-product notifications with CommonRoom's branding. The infrastructure automates what used to fall through the cracks.

The team ran multiple pricing iterations as their AI product roadmap evolved. Each time, Measure accommodated the new model. They don't worry about needing a different billing tool when they want to try a new pricing structure.

Sales closes deals faster with one-click subscription creation from Salesforce. Finance spends less time on reconciliation. Engineering has a consistent API for entitlements instead of custom logic scattered across the codebase.

CommonRoom now captures the usage revenue that was slipping through before. And they have infrastructure that makes sure it doesn't happen again.

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